Competitive Edge Series

The Competitive Edge series is the premier educational program of the Tampa Bay Chamber. Business and professional development classes offer attendees new skill sets and a practical application for implementation in their own business. A unique class takes place six times each year.

The Competitive Edge Series classes are FREE to members of the FIT 2 Level, and FREE with benefits to members of the FIT 1 and 3 Levels.

Growing Your Business Through Effective Marketing and Brand Management

Thu., Jun. 18, 2020

11:00am - 12:30pm

via Zoom Webinar

Register Now

Understanding how your customer perceives your business and value proposition is key to success in today’s clutter and competitive business environment. The old ways of developing leads and closing sales are getting harder and harder. At the same time, the marketing world is changing at a rapid pace moving from mass to micro targeting.

During this session you will:

  • Learn marketing 101 in today’s business environment;
  • Discover brand and brand development;
  • Explore how successful businesses are marketing today;
  • Identify keys to marketing success; and
  • Understand creativity and its impact on solving business problems.

Featured Speakers

Bruce Faulmann – Vice President of Advertising Sales and Marketing, Tampa Bay Times

Bruce Faulmann is Vice President of Advertising Sales and Marketing for the Tampa Bay Times and a member of the Times board of directors. He served as Publisher of Florida Trend, a Times affiliate publication, from November 2008 to October 2009.

Before joining the Times Publishing Company, Bruce spent 24 years in the daily newspaper business.

Bruce is a member of many nonprofit boards, including the Tampa Bay Chamber, Tampa Hillsborough EDC and the Hillsborough Education Foundation.

Bruce is a graduate of the University of Florida, earning a B.S. degree in Advertising.

See some of our past Competitive Edge events.