Competitive Edge Series

Here is a listing of some of our more recent Competive Edge events.

Growing Your Business Through Effective Marketing and Brand Management

Thu., Jun. 18, 2020

11:00am - 12:30pm

via Zoom Webinar

Understanding how your customer perceives your business and value proposition is key to success in today’s clutter and competitive business environment. The old ways of developing leads and closing sales are getting harder and harder. At the same time, the marketing world is changing at a rapid pace moving from mass to micro targeting.

During this session you will:

  • Learn marketing 101 in today’s business environment;
  • Discover brand and brand development;
  • Explore how successful businesses are marketing today;
  • Identify keys to marketing success; and
  • Understand creativity and its impact on solving business problems.

Featured Speakers

Bruce Faulmann – Vice President of Advertising Sales and Marketing, Tampa Bay Times

Bruce Faulmann is Vice President of Advertising Sales and Marketing for the Tampa Bay Times and a member of the Times board of directors. He served as Publisher of Florida Trend, a Times affiliate publication, from November 2008 to October 2009.

Before joining the Times Publishing Company, Bruce spent 24 years in the daily newspaper business.

Bruce is a member of many nonprofit boards, including the Tampa Bay Chamber, Tampa Hillsborough EDC and the Hillsborough Education Foundation.

Bruce is a graduate of the University of Florida, earning a B.S. degree in Advertising.

What You Need To Know About Recruiting Top Talent

Tue., May 19, 2020

11:00am - 12:30pm

via Zoom Webinar

Hiring the best talent is no small feat, especially when unemployment rates continue to decline and emerging generations in the workplace want to gain experience and move on/up quickly. Our workplace landscapes are also quickly changing with advancements in technology.

There is a lot to consider and a lot at stake - after all one bad hire can be costly, breakdown teams and turn-away customers. According to Forbes, the U.S. Department of Labor puts the cost of a bad hire at 30% of the annual salary for that position. However, if you find the right hire, McKinsey & Co. states hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.

During this workshop you will have the opportunity to:

  • Ensure your job descriptions, brand and social media platforms attract the right candidates;
  • Identify key trends in a resume and learn to probe during your interview;
  • Learn about screening tools and technology advancements that aid in the recruitment and selection process;
  • Create interview questions that reveal a candidate’s true character; and
  • Conduct an interview that ensures you get to really know the candidate – and that they get to know you.

Featured Speakers

Andrea M. Cichon – Director, Human Resources, Tampa General Hospital

Ms. Cichon joined Tampa General Hospital in 2010 as an HR Generalist, and was later promoted in 2013 to a Sr. HR Generalist. In 2015 Ms. Cichon was promoted to HR Manager and was again promoted to Assistant Director, Human Resources role in September 2018 and to Director, Human Resources February 2019.

She is heavily involved in education of college students through The University of South Florida and University of Tampa, mentoring many students on career path planning. Additionally she speaks regularly to many community partners on interviewing prep, best practices, career advancement, professional etiquette and more. Ms. Cichon regularly mentors young professionals and internship candidates.

Dr. Danielle Clark – College Business Educator

Dr. Danielle Clark is an intuitive empath, educator and life & career coach. She is regularly recognized for her inclusive leadership style and her ability to help others discover their strengths.

Danielle has held a variety of management and human resource related roles in Fortune 500 and family owned companies.

Danielle is a business instructor at Hillsborough Community College. She is a graduate of the University of South Florida where she received her Doctor of Business Administration degree. Danielle also holds a BSBA, MBA, a MS in Organizational Leadership (MSOL) and several certificates including a Myers Briggs (MBTI) certified professional designation.

Becoming a Digital Leader: How to Lead, Communicate, and Hold Your Team Accountable in a Virtual Environment

Tue., Apr. 28, 2020

2:00 - 3:00pm

via WebEx Webinar

Free for Chamber members

As a valued Chamber member, we want to offer a complimentary webinar to give your team guidance of the critical changes that are taking place today. We know that your success is critical during these times and Dale Carnegie has put together custom content for Chamber members using Dale Carnegie’s proven online principals. You can actively participate in this highly interactive LIVE Online Training from your office or home as certified instructors facilitate collaborative activities.

In this Webinar you will learn powerful techniques to quickly get your virtual team up and running. You will also learn how to run more productive meetings and keep them interesting, a common challenge for online presenters. You will also learn proven leadership techniques that will help you keep your team’s productivity up and relationships strong while navigating a changing environment!

During this workshop you will have the opportunity to:

  • Learn how to run virtual meetings and keep your team fully engaged;
  • Explore how to connect with your dispersed work force and increase productivity;
  • Assess how to hold people accountable while they work from home; and
  • Identify keys to dealing with the stress associated with a changing environment.

Featured Speakers

Rick Gallegos – President & CEO, Dale Carnegie Tampa Bay

Rick Gallegos is President and CEO of Dale Carnegie Tampa Bay. Rick is a specialist in developing action plans for a wide range of organizations committed to growth in a tough, competitive economy. Rick is the developer/writer of the most successful one-day seminar that Dale Carnegie has released, entitled “How to Cold Call and Build New Customers.” He also is the author of a sales management program titled, “Sales Leadership Excellence” and “Building Great Teams” – a trust-building program.


David Osbourne – Executive Organization Development Digital Trainer, Dale Carnegie Training

David Osbourne is an Executive Organizational Development Digital Trainer with Dale Carnegie Training. In 2017, he was awarded Dale Carnegie’s Digital Trainer of the Year. David is certified to facilitate Dale Carnegie’s Communications, Leadership and Management programming, with clients reporting an aggregate $100 million in new revenue generation and cost savings since 2010. David holds a bachelor’s degree in Business Information Systems from Indiana Wesleyan University. He currently resides in Indianapolis, Indiana with his family.


Strategic Planning is Killing your Strategy

Wed., Feb. 12, 2020

11:30am - 1:30pm

Early Learning Coalition Hillsborough County

What is your company’s DNA, or its driving force? What strategy will lead you to supremacy in your “sandbox”? In this workshop, Mark Thompson will provide an in-depth look at concepts that have helped companies such as Caterpillar, Sykes Enterprises, Ball Corporation, Sun Hydraulics, Henkel, Fed Ex Freight, and hundreds of others achieve long-term competitive advantage.

During this workshop you will have the opportunity to:

  • Learn how you can guarantee total buy-in and commitment from your management team.
  • Assess why you should create your own strategy and not outsource your strategic thinking to a consultant.
  • Determine if your strategic planning is killing your strategy.

Featured Speaker

Mark Thompson – Senior Partner, Decision Processes International

Mark Thompson is a Senior Partner with Decision Processes International and has been for 25 years. He is involved with all facets of their technologies such as Strategic Thinking, Competitive Analysis, Strategic Product Innovation, and Problem Solving and Decision Making.

Mark specializes in developing and managing corporate strategies. He directs the development of innovative business strategies by combining broad experience, insight, creativity, and analytical methods. Additionally, he has led over 300 strategy projects in numerous industries such as utility, telecommunications, manufacturing, financial, oil drilling, construction, and the defense industry.

Small Business Champions

Tue., Nov. 12, 2019

11:30am - 1:30pm

Tampa Bay Chamber

The Competitive Edge event features a panel discussion with executives from the Chamber’s 2019 Small Business of the Year award-winning companies. They will highlight what makes their company successful and share their personal thoughts on the following:

  • Management philosophy;
  • Major risks of starting your own business;
  • Key business values;
  • Challenges and adversities;
  • How they recruit staff; and
  • Other tips and recommendations for success.

Moderated by 2019 SBOY Co-Presenting Sponsor, Richard Huckaby, Warren Averett


Jack Barrett
First Citrus Bank
Winner – 51–250 Employees

Kendra Conze
Health Mutt
Winner – 5–20 Employees

Tim Hall
Winner – Startup Company

Gregory Zolkos
Atlas Professional Services
Winner – 21–50 Employees