Competitive Edge Series

Here is a listing of some of our more recent Competive Edge events.

Maximize Your Marketing ROI

Tue., Jan. 26, 2021

8:30 - 9:30am

Virtual via Zoom

2020 made us rethink every expenditure in our businesses. Hear from Digital Marketing Leader, Rob Kane from Sparxoo as he provides some frameworks to ensure you are not wasting marketing dollars in 2021.

Learning Objectives:

  • Discover the latest digital marketing trends.
  • Understand why your brand foundation is your key to success.
  • Learn which marketing channels may be best for your business.
  • Utilize quarterly goals and measures to focus on what is important now (WIN).

Rob Kane – Sparxoo

Rob Kane is the President of Sparxoo, a full-service digital marketing agency, who is passionate about helping companies reduce waste in their marketing efforts to focus more on what is working.

Rob brings large national media agency experience from his work with companies such as Walmart, P&G and L'Oreal, which he combines with the more recent work he and Sparxoo have done with local CEO's, CMO's and marketing teams to unlock their sales & marketing potential.


Negotiating from the Inside Out

Tue., Sep. 15, 2020

11:00am - 12:00pm


What is your Negotiating Intelligence? How do you view negotiations? What is your strategy and process to negotiate a deal? Join us as Clint Babcock, author of the book “Negotiating from the Inside Out” shares with you the tactics and strategies to become a strategic negotiator.

Learning Objectives:

  • View negotiations differently
  • Understand how to create leverage
  • Identify negotiation strategies by your counterparts
  • Utilize the Negotiations Playbook to win

Featured Speaker

Clint Babcock – Sandler Training

As a partner at Sandler Training of Tampa and in his former corporate life, Clint brings his clients over two decades of experience in sales, business development, operations and leadership.

Clint works with CEO’s, Presidents, and VP’s of Sales in various industries to help them strategically build their sales forces and produce amazing results for their companies. He’s worked with and trained hundreds of sales teams and thousands of salespeople during his tenure with Sandler.

In his book, Negotiating From The Inside Out: A Playbook for Business Success, Clint shows that negotiation is a skill, and the first thing anyone has to do to improve is to understand how they react to pressure situations. It provides a powerful, broadly applicable template for a rational response in any negotiating situation. By practicing the techniques, business people will see both their financial rewards and self-esteem reach new heights.

From Zero to 30 Billion

Wed., Aug. 12, 2020

11:00am - Noon

Virtual via Zoom

Hear directly from Scott Riley on how he went from processing zero to 30 billion dollars in 18 years with his payment processing company, Fintech. Scott will share his thoughts on the ‘golden rule’ in business and life, how to hire and keep the right employees, getting involved with the University system, his philanthropic endeavors, and much more.

Learning Objectives:

  • Explore how to create buy-in at your company
  • Create a winning exit strategy
  • Identify ways your business can give back to the community
  • Understand how to create lasting loyalty

Featured Speaker

Scott Riley – Riley Education Foundation

Scott Riley co-founded both Parker Communications Network, Inc., a satellite-based monitor system, distributing commercials to large grocery chains throughout the country, and In Store Media, which worked with major grocers to merchandise their private label products through alliances with national customers.

Since 1996, Scott has been part of the ownership group of Fintech, the largest alcohol payment company, processing over $30 billion in payments annually. Scott served as Fintech’s CEO from 2005 to 2018. He served on Fintech’s Board of Directors for more than 22 years.

Scott was named Entrepreneur of the Year for the State of Florida by Ernst & Young and Outstanding Leader of the Year by the Tampa Bay Chamber.

Scott and his family began the Riley Education Foundation to work with great organizations in the Tampa Bay Area.

Scott recently wrote the book Zero to 30 Billion! to help and encourage others with an entrepreneurial spirit.

Growing Your Business Through Effective Marketing and Brand Management

Thu., Jun. 18, 2020

11:00am - 12:30pm

via Zoom Webinar

Understanding how your customer perceives your business and value proposition is key to success in today’s clutter and competitive business environment. The old ways of developing leads and closing sales are getting harder and harder. At the same time, the marketing world is changing at a rapid pace moving from mass to micro targeting.

During this session you will:

  • Learn marketing 101 in today’s business environment;
  • Discover brand and brand development;
  • Explore how successful businesses are marketing today;
  • Identify keys to marketing success; and
  • Understand creativity and its impact on solving business problems.

Featured Speaker

Bruce Faulmann – Vice President of Advertising Sales and Marketing, Tampa Bay Times

Bruce Faulmann is Vice President of Advertising Sales and Marketing for the Tampa Bay Times and a member of the Times board of directors. He served as Publisher of Florida Trend, a Times affiliate publication, from November 2008 to October 2009.

Before joining the Times Publishing Company, Bruce spent 24 years in the daily newspaper business.

Bruce is a member of many nonprofit boards, including the Tampa Bay Chamber, Tampa Hillsborough EDC and the Hillsborough Education Foundation.

Bruce is a graduate of the University of Florida, earning a B.S. degree in Advertising.

What You Need To Know About Recruiting Top Talent

Tue., May 19, 2020

11:00am - 12:30pm

via Zoom Webinar

Hiring the best talent is no small feat, especially when unemployment rates continue to decline and emerging generations in the workplace want to gain experience and move on/up quickly. Our workplace landscapes are also quickly changing with advancements in technology.

There is a lot to consider and a lot at stake - after all one bad hire can be costly, breakdown teams and turn-away customers. According to Forbes, the U.S. Department of Labor puts the cost of a bad hire at 30% of the annual salary for that position. However, if you find the right hire, McKinsey & Co. states hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.

During this workshop you will have the opportunity to:

  • Ensure your job descriptions, brand and social media platforms attract the right candidates;
  • Identify key trends in a resume and learn to probe during your interview;
  • Learn about screening tools and technology advancements that aid in the recruitment and selection process;
  • Create interview questions that reveal a candidate’s true character; and
  • Conduct an interview that ensures you get to really know the candidate – and that they get to know you.

Featured Speakers

Andrea M. Cichon – Director, Human Resources, Tampa General Hospital

Ms. Cichon joined Tampa General Hospital in 2010 as an HR Generalist, and was later promoted in 2013 to a Sr. HR Generalist. In 2015 Ms. Cichon was promoted to HR Manager and was again promoted to Assistant Director, Human Resources role in September 2018 and to Director, Human Resources February 2019.

She is heavily involved in education of college students through The University of South Florida and University of Tampa, mentoring many students on career path planning. Additionally she speaks regularly to many community partners on interviewing prep, best practices, career advancement, professional etiquette and more. Ms. Cichon regularly mentors young professionals and internship candidates.

Dr. Danielle Clark – College Business Educator

Dr. Danielle Clark is an intuitive empath, educator and life & career coach. She is regularly recognized for her inclusive leadership style and her ability to help others discover their strengths.

Danielle has held a variety of management and human resource related roles in Fortune 500 and family owned companies.

Danielle is a business instructor at Hillsborough Community College. She is a graduate of the University of South Florida where she received her Doctor of Business Administration degree. Danielle also holds a BSBA, MBA, a MS in Organizational Leadership (MSOL) and several certificates including a Myers Briggs (MBTI) certified professional designation.