Artificial Intelligence technology is becoming more and more commonplace across industries. Whether you are a healthcare system or small business, how you communicate with your customers can be hyper-focused when “AI” is in the mix.
If you’re wondering how AI is used in marketing, experts point to some basics, describing it as a powerful tool to gather insights about customers faster than ever before. The data is then used to produce content that’s aligned with strategic initiatives. How? Experts say the analytics or data resulting from AI allows the user to personalize its engagement with the customer. That can take the form of chatbots, targeted advertising and customized content creation.
In a recent project surveying the marketing landscape, MailModo spotlighted well-known brands using AI to enhance their marketing efforts and save time. Its research revealed that Nutella has used AI to create packaging, that Volkswagon uses AI to forecast buying decisions, that Netflix uses AI to give personalized recommendations and that Mastercard applies AI to tackle threats from competitors . It comes as no surprise to Nicholas Kraus, Founder & CEO of Kraus Marketing with offices in Tampa Bay and New Jersey.
"The future of marketing success lies in the harmonious synergy of AI and digital marketing, where innovation seamlessly integrates with strategic prowess, and the tangible results achieved redefine the very essence of your competitive edge," said Kraus. The Chamber member will be the keynote speaker at the Competitive Edge September 26th at the Tampa Bay Chamber. Asked how he plans to breakthrough in a sea of voices on AI, Kraus said "We decode the language of data, unveil the art of strategy, and pave the way for your business to soar above the competition and gain the upper hand in the competitive arena."
Kraus plans to share insights with Competitive Edge guests in a deliberate, easily digestible program - covering the top 5 tactics, he says, every company should be doing on its digital platforms; how to create a digital strategy that is effective and measurable; learn to use the most effective AI tools when it's time to execute your plan; and learn how to measure the ROI of your marketing spend.