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“Axios was built around journalists with true expertise on consequential topics,” said Doug Coffelt, managing director of client partnerships for Axios Tampa Bay. “It positions us as a leading source to our audience.”
A media and news platform, Axios was founded on a commitment to delivering trustworthy news, expert insights, and engaging information to get people smarter, faster on what matters. Since launching in 2017, Axios has grown to 3.1 million subscribers across all their newsletters and has since expanded its offerings to include Axios Pro, a premium subscription service, Axios Live, an events business line, and Axios Entertainment, a production division.
A key differentiator between Axios and many other news media platforms is in its use of Smart Brevity, a communications style that prioritizes conciseness and efficiency. Built on brain science, the Smart Brevity journalistic format presents the news clearly, why this content matters to readers, contextualizes the situation surrounding it, and forecasts what’s next. This formula gives readers a more efficient and comprehensive news experience, and Axios applies that same formula for brand partners as well.
“We know that for busy smart professionals, time is of the essence and hard to find, so that’s really changed the way that readers consume the news,” Coffelt said.
In addition to delivering national news, Axios prioritizes the local news sector, with local branches operating in 30 cities across the country. At Axios Tampa Bay, their team focuses on curating newsletters and delivering content focusing on several key areas in the local community including local news, politics, climate, things to do, entertainment, and real estate. One of their most popular sections is their newcomer’s guide, “specifically highlighting key things a Tampa resident may want to know as they get started living in the community,” Coffelt explained.
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Photo Courtesy Axios: Doug Coffelt, Managing Director & Tracy Albertson, Account Executive, Axios Local Client Partnerships
As Axios Local coverage continued to expand, the company created news team The Hub to synthesize reporting from both their local and national news coverage to identify key stories and trends emerging across the country.
“Since its debut in January 2023, our Hub reporters have produced data driven coverage specialized in disseminating special weekend reports and city guides for Axios local newsletters, broken down how national trends are impacting reader communities, and provided the latest updates in key areas like entertainment, real estate, sports, and topics that matter most to communities across the country,” Coffelt said.
As Axios continues to expand its various divisions including Axios Local, the Chamber has been an important resource for Axios Tampa Bay to plug into the local community since they joined as members in 2023.
“It’s a great organization that consists of peers and business partners all with a common goal. It’s a great group of folks that are just always willing to help each other for the betterment of the community,” Coffelt said. “The Chamber has been a big part of our expansion in the Tampa Bay area, and we appreciate that partnership.”
DID YOU KNOW?
On September 10th, Axios Entertainment and Campfire Studios's series “The Money Game” premiered on Prime Video & Amazon MGM Studios. This six-part docuseries examines the impact of the landmark decision to alter the NCAA’s policy on name, image, and likeness (NIL) rights. “The Money Game” offers an exclusive, all-access pass to the 2023-2024 athletic season at Louisiana State University, embedding with athletes including: Olivia Dunne, Angel Reese, Flau’jae Johnson and Jayden Daniels. The series is produced by Axios Entertainment, Campfire Studios and Shaquille O’Neal's Jersey Legends, a division of Authentic Studios.