An arts executive, theater administrator, revenue builder and dealmaker with more than 25 years of experience, Greg Holland became the president and CEO of the David A. Straz, Jr. Center for the Performing Art in October of 2022.

He came to Tampa’s performing arts center after serving as the president of Brown-Holland Entertainment which provided business development services for Nederlander Worldwide. Additionally, Holland was the chief operating officer for Lighthouse Immersive which aims to cultivate community and creativity through large-scale events and exhibitions of all art forms.

Previously, he was the CEO of Broadway San Francisco that owns San Francisco’s Golden Gate and Orpheum Theatres and operates the Curran Theatre. Holland led the company and its theaters’ productions of pre-Broadway world premieres, original Broadway cast productions and major arts and entertainment events in the San Francisco Bay area. He simultaneously served as CEO of the Dallas-based SHN Presents that curated and presented the inaugural Broadway series at the AT&T Performing Arts Center. Other notable professional experience includes positions with Clear Channel Entertainment, Pace Theatrical Group and Houston Grand Opera.

On Broadway, Holland served as co-executive producer for Julius Caesar starring Denzel Washington, John Patrick Shanley’s Pulitzer and Tony Award^®-winning play Doubt starring Cherry Jones (also on tour), Richard Greenberg’s 2003 Tony Award-winning play Take Me Out and Suzan-Lori Parks’ Pulitzer Prize-winning play Topdog/Underdog. He also was a producer of the original Broadway production of Tony Kushner and Jeanine Tesori’s Caroline or Change.