In a world increasingly dominated by technology, AI, and automation, the one factor that remains irreplaceable is people. Companies that understand the value of investing in their talent—attracting the right individuals and fostering an environment where they can thrive—are the ones that consistently rise above the competition.

This session of the Competitive Edge Series is all about putting people at the center of your recruitment strategy. By focusing on what truly matters—your team—you’ll gain practical tools to build a hiring process that not only identifies top talent but aligns with your organization’s unique values and goals.

This interactive workshop is designed to give you the tools and insights to elevate your hiring approach, align it with your company’s long-term goals, and position your business as an undeniable employer of choice.

Attendees can expect to:

• Discover the Building Blocks of Talent Success: Learn how to craft an ideal candidate profile that reflects the unique needs of your organization and aligns with its long-term vision.
• Master the Art of Strategic Recruiting: Uncover innovative ways to attract and engage top talent by leveraging proactive sourcing techniques and values-based recruiting.
• Boost Offer-to-Contract Success: Gain practical insights into optimizing your hiring process to ensure a higher rate of offer acceptance and retention.
• Avoid Common Hiring Pitfalls: Understand how to sidestep the most frequent mistakes in recruitment, from misaligned expectations to undervaluing cultural fit.

This session is ideal for business leaders, HR professionals, and anyone responsible for building high-performing teams. Whether you’re looking to improve your hiring outcomes or refine your talent acquisition strategy, this workshop will equip you with the tools and insights to win the talent game.

Speaker

Shay Russell, Director of Selection
Northwestern Mutual - Greater Tampa Bay

Member Pricing & Benefits

Please log in to your Member Portal to receive discounted member pricing for this event. Don't forget to check your benefits to see if you qualify for free admission!

Staff Contact

Caroline McCabe