Presented By

Join Marc Mustachio of Kraus Marketing for a discussion exploring the impact of AI on traditional Search Engine Marketing (SEM). We'll explore how AI is fundamentally reshaping the landscape, from algorithmic changes to new content discovery methods. This session will delve into the shift from existing to new paradigms regarding the way people engage with the internet. We’ll examine how AI, particularly Large Language Models, discovers content, and other AI tips to enhance your marketing efforts. You'll gain actionable insights to stay ahead in this evolving digital environment.

Speaker

What Attendees Can Expect

• How AI is impacting Search Engine Marketing (SEM)
• We'll review the:
• Existing Paradigm
• New Paradigm
• Ramifications
• Opportunities
• Understand how LLMs discover content
• How to supplement SEM efforts with Generative Engine Optimization (GEO)
• Tips to improve your marketing using AI

Agenda

• 11:30 a.m. - 12:00 p.m.  -  Registration & Lunch
• 12:00 p.m. - 1:30 p.m.  -  Program

Member Pricing & Benefits

Please log in to your Member Portal to receive discounted member pricing for this event. Don't forget to check your benefits to see if you qualify for free admission!

Staff Contact

Kourtney Berry

 This event is at capacity and registration is no longer available.